TIPPY THE MAGIC DRAGON

The magical flying Dragon just got a little bit more magical!

Originally sold in a closed box, it was about time Tippy earned his time to shine! I was tasked with redesigning and restructuring this existing package to include a window that highlights Tippy, but masked the secrets that keep him in place. I worked with some existing branding to create a cloud shaped dieline around his front, putting Tippy high in the sky! To compliment our redesign, I reworked existing assets to look more updated and fresh, and coordinated a photoshoot to liven up the package lifestyle .