ORCHARD TOYS

Orchard Toys is a preschool line of fun and educational games popular in the UK. I was tasked with reimagining this successful brand with a new, fresh look for U.S. audiences.

I was lead design and art director for the entire 6 SKU line that was rebranded, and was responsible for all illustration, logo design, recoloring, and new branding. To match the package changes, I was also tasked with redesigning and illustration all game components.

It was important to me to stay true to the core of the original designs while also adding my own flare. I designed each package as if it were the cover of a book, introducing you to the story of the game you’re about to play. The bold colors and dynamic color blocking give this line personality and cohesion. I worked closely with the original game designers while executing each design.