A talking Bluey that you can play Hide and Seek with!

I was lead design on the new line of Hide and Seek games with Bluey. These packages required a window for a try-me function. Along with the package and instruction sheet design, I also coordinated and led the lifestyle photoshoot, capturing photos for packaging, marketing, and E-commerce needs.

A fun easter egg in this design are the hidden Chattermax’s throughout the package. In the Bluey episode, a reoccurring theme is Bluey’s distraction with Chattermax. I thought it would be perfect if Chattermax was also trying to distract YOU when looking around this package! This initiative is called out in the instructions as a side quest for buyers.